Futurology is about forecasting future possibilities. Forecasting future possibilities means you're willing to look at the future and see what your choice is going to create. Forecasting possibility is about awareness. It's a level of awareness that is greater than what you currently have.
To forecast future possibilities you have to be willing to expand your awareness of what's going on out there in the world, to develop a long view about the current game changers, the emerging trends as well as what's coming in the future.
Business is changing so fast that if you’re not asking questions about what’s different today, and if you are not aware of future possibilities, you’re on a path of irrelevancy. "Are you aware of the changes that are coming? How will they affect you and your business? What strategies have you developed to thrive in the coming new environment?" If you desire a future based on awareness and true choice, you have to create from a level of consciousness and strategic awareness of expansive possibility.
'What can you do today that will generate business today and in the future?'
This site offers a curated collection of information about many future related topics and the way social and technological developments are shaping the future. This collection of information may inspire you to see different possibilities and prepare you for changes in the marketplace that can present different possibilities or threats. From this space you would be able to create a future that is based not on the probability of what could occur, but based on the possibility of what might come into existence.