Have you ever wondered "What will business be like in 5, 10, or even 20 years from now?" How many industries that are unknown today will exist in the future?
What if the future of business has nothing to do with technology, but actually has to do with people who have strategic awareness to see new and different possibilities?
New forces for different possibilities are emerging in the global business arena. The evolving generative business landscape is opening up economically viable businesses that favour smaller, more creative, more dynamic and more innovative enterprises—creating opportunities for all of us to build viable small businesses that tap into our creative potential, but only if we know how to develop our foresight and expand our zone of awareness.
Businesses large and small have to get to the point where they create their choices, not based on the economic conditions or what they wish to create economically, but on the awareness of, "How is this going to create a sustainable future." The time to act is now! Business leaders have to be willing to function from the awareness of what will create the future they would like to have - not from the conclusion of what they've decided they want the future to be. People limit themselves with the conclusions they buy into.
The winners among businesses in coming decades will be those that recognise the evolution of their industry and their role within it. They will position themselves on more generative space in areas of the economy that will continue to create a sustainable future. They are willing to be the source for creating a different future by being the curiosity of possibilities and choice. - by asking "What about the future am I aware of that I haven't considered yet?".
In order to survive and thrive, businesses should consider the following:
- What is the future that will be created 5, 10, 20 years from now by the choices you make today?
- Which parts of the economy are transforming?
- Which parts of the economy are contracting?
- What business assumptions will become irrelevant?
- What’s changed?
- How could you take advantage of the change?