Focus on your prospects, not your company. ...... What would it be like to promote your product by focusing on your customer's needs instead of your product features?
Check out this Google Ad - Google uses advertisements to position Google's collection of apps for business.
The advertisement shows the features through the challenges and achievements of the user instead of using the ad to talk about the features in Google.
Check out this great blog post on How To Tell Your Company’s Story In Under 90 Seconds